About Me
I’m a marketing professional with a passion for bringing brands to life through strategic campaigns and meaningful fan engagement. Skilled in collaboration, creative problem-solving, and executing impactful initiatives that drive growth. I am focused on delivering exceptional experiences—both for audiences and the teams I work with.
Merchandise Marketing Campaigns
I led the creative direction and execution of a seasonal gift guide shoot, crafting a cohesive campaign that spanned all marketing platforms. Ensured seamless integration across digital, social, and email to maximize visibility and boost team store sales during the off-season.
I co-led the creative direction for our Away Days Collection, collaborating with my team to shape the campaign’s look and feel. I outlined everything needed for a seamless launch across social, email, and in-game promotions, styled the models for the shoot, and helped design the in-store display to bring the collection to life.
Camellia Collection
I directed the shoot, collaborating closely with the photographer and videographer to ensure a cohesive and impactful campaign. The launch resulted in 1,033 sessions on our online store, with an 817% increase in traffic.
Styled by Me.
I curated looks that brought our merchandise to life, ensuring every detail felt natural and true to our club’s identity. From outfit selection to on-set adjustments, I crafted a cohesive and engaging final look.
City of Trees
Away Days
Brand Messaging
Brand Messaging
The 2025 Sun Keeper Kit is here! Shop the new kit now online, in-store at the Pro Shop or on matchday at Heart Health Park.
ICYMI: The Sun Keeper Kit Available Now ☀️
Shop Our 2024 Kits ahead of the match and gear up for Opening Night 🔥
Order from the team store by 12pm on Saturday for Heart Health Park pickup on matchday or select curbside pickup available Tue-Fri, 10am-4:45pm. Shop now and rep the Indomitable City wherever you go